# Jarvis — HALO + Coregular Brand Knowledge Base
## Complete reference for any future edits, exports, or messages.
## Date: 2026-05-10

---

## 1. SYSTEM THESIS

A unified design language for **HALO** and **Coregular**. Same hand, opposite missions.

> Hold everything constant — paper, ink, typography, grid, mark size — and vary **one** thing: the ring is open, or the ring is closed.

| Brand     | Mark         | Mission                              | Manifesto                                  |
|-----------|--------------|--------------------------------------|--------------------------------------------|
| HALO      | Open ring    | Connection infrastructure            | *An infrastructure for what you emanate.* |
| Coregular | Closed ring  | Nervous system regulation            | *A practice for return.*                   |

The opening is the offer. The closing is the rest.

---

## 2. SYSTEM TOKENS (locked — both brands use these)

- **Paper:** `#F4EFE4` (warm cream)
- **Ink:** `#1F1B16` (deep ink, not pure black)
- **Display type:** Cormorant Garamond, lowercase, 160px, letter-spacing -2
- **Caption type:** Inter
- **Mark radius:** 90px
- **Stroke weight:** 1.8px (favicon scale: 6px for legibility at small sizes)
- **Hidden detail:** 2.4px center dot at 45% opacity — the *you* inside the field
- **HALO mark:** open ring with 52° gap at 1 o'clock position
- **Coregular mark:** closed perfect circle

---

## 3. FILE LOCATIONS (where everything lives)

### HALO Logo: `/Users/aronecoff/Desktop/Work/Halo/Logo/`
```
current/
├── on-light/
│   ├── lockup.svg, lockup.png       (mark + wordmark, default)
│   ├── mark.svg, mark.png            (just the open ring)
│   └── wordmark.svg, wordmark.png    (just "halo")
├── on-dark/                          (cream on dark — same files)
└── favicon/                          (16/32/64/128/256/512 PNG + SVG)
history/                              (every prior exploration, dated)
```

### Coregular Logo: `/Users/aronecoff/Desktop/Work/Coregular/Logo/`
```
current/
├── on-light/                         (mark + wordmark/lockup variants)
├── on-dark/                          (cream on dark)
└── favicon/                          (full size range)
history/2026-05-10-explorations/      (v1-breath, v2-core, v3-monogram, v4-wave)
```

### Unified Brand-System: `/Users/aronecoff/Desktop/Work/Brand-System/`
```
README.md                             (system thesis + token reference)
refinements-2026-05-10/
├── unified-system-v2.svg/.png        (the presentation board — canonical source)
├── halo-lockup.svg                   (production HALO lockup source)
├── halo-mark-open-ring.svg           (production HALO mark source)
├── coregular-lockup.svg              (production Coregular lockup source)
└── coregular-mark-closed-ring.svg    (production Coregular mark source)
```

### Coregular Brand Identity decks
```
Brand-Identity/v3/                    (current — sacred construction, cover)
Brand-Identity/v2/                    (previous — 10 pages: mark, color, voice, typography, vagus display, etc.)
Brand-Identity/social/                (instagram avatar, post-hero, story-manifesto)
Brand-Identity/_archive/              (older v1 explorations)
```

---

## 4. PRODUCTION SVG SOURCES (verbatim — paste into edits)

### HALO Lockup
```svg
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 880 240" width="880" height="240">
  <g transform="translate(120, 120)">
    <path d="M 74.6 -50.3 A 90 90 0 1 1 6.3 -89.8"
          fill="none" stroke="#1F1B16" stroke-width="1.8" stroke-linecap="round"/>
    <circle cx="0" cy="0" r="2.4" fill="#1F1B16" opacity="0.45"/>
  </g>
  <text x="290" y="150" font-family="'Cormorant Garamond', 'Tiempos', Georgia, serif"
        font-size="160" font-weight="400" letter-spacing="-2"
        fill="#1F1B16">halo</text>
</svg>
```

### HALO Mark (open ring)
```svg
<svg xmlns="http://www.w3.org/2000/svg" viewBox="-110 -110 220 220" width="220" height="220">
  <path d="M 74.6 -50.3 A 90 90 0 1 1 6.3 -89.8"
        fill="none" stroke="#1F1B16" stroke-width="1.8" stroke-linecap="round"/>
  <circle cx="0" cy="0" r="2.4" fill="#1F1B16" opacity="0.45"/>
</svg>
```

### Coregular Lockup
```svg
<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1200 240" width="1200" height="240">
  <g transform="translate(120, 120)">
    <circle cx="0" cy="0" r="90" fill="none" stroke="#1F1B16" stroke-width="1.8"/>
    <circle cx="0" cy="0" r="2.4" fill="#1F1B16" opacity="0.45"/>
  </g>
  <text x="290" y="150" font-family="'Cormorant Garamond', 'Tiempos', Georgia, serif"
        font-size="160" font-weight="400" letter-spacing="-2"
        fill="#1F1B16">coregular</text>
</svg>
```

### Coregular Mark (closed ring)
```svg
<svg xmlns="http://www.w3.org/2000/svg" viewBox="-110 -110 220 220" width="220" height="220">
  <circle cx="0" cy="0" r="90" fill="none" stroke="#1F1B16" stroke-width="1.8"/>
  <circle cx="0" cy="0" r="2.4" fill="#1F1B16" opacity="0.45"/>
</svg>
```

### On-dark variants
For on-dark, swap `#1F1B16` → `#F4EFE4` (cream) in both stroke and dot fills. Everything else stays identical.

---

## 5. HALO CANONICAL FACTS (locked, do not deviate)

| Item | Canonical Value |
|------|----------------|
| Company name | HALO INC. |
| Email | aron@haloconnections.com |
| Domain | haloconnections.com |
| Web app | https://app-eight-alpha-38.vercel.app |
| Pricing model | Introduction-fee (first intro free, per-intro fee after) |
| Level 4 validation cost | $200–$250 |
| Level 4 timeline | 2–3 weeks |
| Level 4 scope | 10 paid coffee meetings, 20-person network test |
| LTV:CAC target | >3x projected by Month 12 |
| Referral incentive | Free introduction credit per successful referral |
| Corporate entity | HALO INC., Delaware C-Corp |

### What's NOT canonical (do not use these anywhere)
- `halosocial.ai` (old domain — REPLACED)
- `aron@halo.social` / `founders@halosocial.ai` (old emails — REPLACED)
- Tiered pricing: `$14.99/mo Plus`, `$29.99/mo Pro`, `$79.99/mo Founder` (REMOVED)
- "1 month free per referral" (REPLACED with intro credit)
- "Freemium with Premium Tiers" framing (REPLACED with Introduction-Fee)

---

## 6. COREGULAR BRAND-IDENTITY STATUS

Brand-Identity decks live in `/Users/aronecoff/Desktop/Work/Coregular/Brand-Identity/`:

### v3 (latest, in-progress)
- 01-cover.svg/png — cover board
- 02-sacred-construction.svg/png — sacred construction concept

### v2 (previous comprehensive set, 10 pages)
- 02-the-mark — closed ring mark
- 03-vagus-display — vagus display alphabet
- 04-typography — typography system
- 05-color — color tokens
- 06-voice-tone — voice and tone
- 07-dos-donts — dos and don'ts
- 08-applications — applications board
- 09-lineage — design lineage
- 10-ground — grounding principles

### Social (production-ready)
- instagram-avatar.svg/png
- instagram-post-hero.svg/png
- instagram-story-manifesto.svg/png

---

## 7. RECENT ACTIVITY LOG

### 2026-04-29 — HALO deep dive
- Two-pass cleanup of all HALO folder content (52 fixes total).
- Replaced halosocial.ai → haloconnections.com across HTML, DOCX, PPTX.
- Removed tiered pricing model from all docs; replaced with introduction-fee.
- Deleted 8 duplicate AI tool files.
- Full log: `/Users/aronecoff/Desktop/Work/Halo/_notes/halo-deep-dive-session-log.md`

### 2026-05-10 (today) — Logo iteration session
- Coregular logo explorations: v1-breath, v2-core, v3-monogram, v4-wave at `Coregular/Logo/history/2026-05-10-explorations/`
- HALO logo explorations: halo-mark-jobs, v3-orbit, v4-angel at `Halo/Logo/history/2026-05-10-explorations/`
- Brand-System refinements at `Brand-System/refinements-2026-05-10/` (the unified-system-v2 board is the canonical source of truth)
- Production logos updated in both `Logo/current/` folders.

---

## 8. HOW TO EDIT / SEND ASSETS

When Aron asks for an asset:

1. **Identify** the asset from the file map above
2. **Use the on-light variant by default** unless Aron specifies dark or context implies it (website backgrounds, social headers)
3. **Default format** is PNG for inline iMessage previews, SVG for any vector use case (logo on website, print, etc.)
4. **For lockup vs mark**: lockup is default (mark + wordmark). Mark alone is for favicons, avatars, app icons.
5. **For favicons**: use the appropriate size (16 for tab, 32-256 for OS, 512 for app icons)
6. **Send via native iMessage attachment** to agentforhalo@gmail.com — never the relay, never the phone number
7. **Follow-up text**: filename + real bytes (os.path.getsize) + send time + which variant (on-light vs on-dark, lockup vs mark)

When Aron asks to edit:

1. **Read the source SVG** from `Brand-System/refinements-2026-05-10/`
2. **Make the edit** (color swap, size change, text change)
3. **Save the edited version** to the appropriate `current/` folder (overwrite is fine — history/ folder has prior versions)
4. **Re-export PNG** if needed: use Inkscape or rsvg-convert or similar to maintain consistent rendering
5. **Confirm to Aron** with: what changed, where it lives, opens cleanly in Preview

---

## 9. DESIGN RULES (locked — don't violate)

- Never change the paper color `#F4EFE4` or ink color `#1F1B16` — these are the system identity
- Never change the typography (Cormorant Garamond display, Inter caption)
- Never change the stroke weight 1.8px (except favicon scale 6px)
- The HALO ring gap is at the 1 o'clock position, 52° wide — preserve this
- The center dot stays at 45% opacity in both brands
- On-dark: only stroke and dot fill change to cream `#F4EFE4`; structure identical
- Wordmark is always lowercase, always letter-spacing -2

If a request would violate any of these rules, ask Aron to confirm before proceeding.